Yeshiva University High School for Boys (MTA) is looking for a Director of Marketing and Communications to coordinate, oversee, and manage its programming, branding, and marketing. Reporting to the Head of School, the ideal candidate will be a member of the school leadership team and will primarily focus on:
o Work with the leadership team to communicate a consistent and clear message and brand for all communications.
o Develop a strategy to continue to promote the brand to members of the YUHSB community.
o Develop overall recruitment strategy and work with the Director of Admissions to implement this strategy through:
▪ Open House
▪ Creating all print and digital marketing materials
o Work closely with the Director of Institutional Advancement on strategy, content, and communications for all fundraising campaigns.
o Manage all marketing communications, including:
▪ School Website – Manage design, content, and updates.
▪ Social Media – Create daily content for Facebook, Twitter, and Instagram, reflecting the yeshiva’s messaging and showcasing each aspect of the MTA experience, post special event, athletic games, and programming content in real time.
▪ Manage YouTube, Vimeo, and Flickr accounts.
▪ Video – Work with professional vendors to create promotional videos, including first day of school video, admissions videos, annual dinner videos, and graduation video.
▪ Newsletter – Draft and send out weekly e-newsletter highlighting the latest MTA news.
▪ PR – Write and submit articles weekly to local papers.
▪ Traditional Advertisements – Work with advertising vendors to create and publish print and digital ads for specific campaigns.
▪ Email Communications – Manage communications calendar to ensure that communications are sent out in a timely manner, proofread and edit all communications prior to distribution and ensure that every communication reflects the yeshiva’s consistent messaging, warmth, and values.
▪ Marketing Materials – Responsible for creating all print and digital marketing materials, including event invitations, event flyers, and school calendar.
▪ Photography – Schedule and oversee annual photo shoots to create content for use in marketing materials, hire photographers for special events.
The ideal candidate will be creative, organized, collaborative, charismatic and possess an understanding of education. To apply, please contact