Seeking a Director of Communications to work with a team of professionals to communicate the voice and vision of the school through digital communications, written publications, social media, and experiential marketing. The ideal candidate is a seasoned marketing professional who can develop and implement a strategic marketing and communications plan designed to promote enrollment, retention, and fundraising. The Communications Director must be a strategic thinker and strong writer who conceives creative approaches to promote brand identity and raise the visibility of the school across multiple constituencies and external audiences.
Specific Responsibilities:
• Develop annual communications and marketing calendar
• Market Ramaz across all platforms
• Collaborate with administrators of all divisions to ensure appropriate, timely communications
• Act as creative director and lead writer and editor for a variety of marketing materials produced both in house and in collaboration with external vendors
• Manage website content, broadcast emails to the community, social media channels, and essential databases
• Implement brand identity
• Manage communications staff
• Manage video production and photography for the school
• Seek opportunities for news stories
• Manage development and distribution of online and offline collateral
• Draft correspondence for issues/crises
• Oversee advertising needs for admissions, staff recruitment
• Develop and maintain communications budget
• Draft emails on behalf administrators and faculty
• Monitor overall school communications for on-message content and tone
• Manage weekly communications emails
Qualities and Criteria:
• Highly flexible, team player who takes initiative
• Interest in working in a fast-paced school environment
• Multi-tasking, prioritizing assignments, and time-management
• Excellent communication skills and strong interpersonal skills
• Experience in digital communication
• Excellent writing and copy editing skills
• Impeccable attention to detail
• Bachelor Degree, preferably with a focus in Marketing, Public Relations, or Advertising
• Minimum five year’s work experience in communications field
• Masters Degree in Marketing, Public Relations, Advertising, or Journalism, not required, but preferred.
• Proficient in Microsoft Office Suite, Adobe Creative Suite, social networking sites, and photography and video editing. Basic knowledge of HTML preferred
Contact Email:danielsm@ramaz.org