Rebranding God

David Aaron is a is a visionary educator, a master spiritual educator, and a prolific author. Rabbi Aaron is Rosh Yeshiva of Yeshivat Orayta (Jerusalem). His books, which have been published by Random House, Putnam, and others, have reached more than 200,000 people worldwide. He has taught thousands of students and reached millions through appearances on programs including Larry King Live and E! Entertainment.
I’ve been teaching for forty years, mostly to day school graduates. And I’ve noticed something surprising: very few of them have had real educational experiences exploring who God is—or what kind of relationship we’re meant to have with Him. They’re taught about Judaism, Torah, Halakha—but not God.
I won’t explore why that’s the case here, but I do want to talk about the consequences.
We live in a world shaped by beliefs. Beliefs build our reality. They can uplift and energize us—or drain and depress us.
A close friend of mine has lived through extraordinary pain. When he came to me, angry and broken, I offered him several perspectives.
I asked, “How would you feel if you believed there’s no God and no meaning to your suffering?” He said he’d feel devastated.
“What if you believed God exists—but abandoned the world?” He said that would horrify him.
“What if you believed God hates you and wants to torture you?” He said he’d be too depressed to get out of bed.
Then I asked, “How would you feel if you believed that God exists, and that there’s meaning and purpose behind all this—even if you don’t yet understand it?” He paused. “That,” he said, “would give me hope.”
I wasn’t trying to prove God’s existence to him. I just wanted him to see how the beliefs we choose transform the quality of our lives.
Many of us—parents, teachers, rabbis—unknowingly reinforce beliefs in God that can be dis-empowering, oppressive, and even depressing. As a result, our children/students inherit what I’d call a serious branding problem when it comes to God.
Let me explain what I mean.
Say “Jesus”—people often associate that with love and forgiveness. “Buddha”—spirituality and inner peace. But say “God” in a Jewish context? Too often, what comes up is fear. Guilt. Judgment. That’s a branding problem.
I once gave a talk to a group of serious yeshiva students. Their first question was: “Why does Judaism emphasize fear so much?”
Later, I ran a prayer workshop for their wives. One woman told me she hated davening. “I do it because I don’t want my kids to stop being religious—but when I open the siddur, all I hear is God shouting: Fear me. Fear me. Fear me.”
For many people, the issue with God isn’t theological—it’s psychological. They imagine an authority figure who is cold, harsh, punitive and unforgiving.
But three times a day we say in our prayers that God is hanun hamarbeh lisloah—freely and abundantly forgiving. I’ve asked my students for years: “How many of you grew up believing that?” The number is shockingly low.
My wife does drawing analysis. A mother once showed her a picture her son drew: himself, surrounded by a fence in the sky—a fence to protect him from Hashem.
We have a branding problem.
I want to share a different lens—one offered by Rav Abraham Isaac Kook (1865–1935). In a piece called Yisurin Memarkim (“The Pangs of Cleansing”), Rav Kook presents ideas that can reshape how we relate to God.
Rav Kook anticipated that Jews would be leaving Judaism en masse. He explained that in the past, there were individuals who walked away from Judaism. However, that was because they found its standards too high to live up to. But in this generation, Rav Kook claims that people will leave Judaism because it feels shallow—too low a standard to even take seriously. They will believe that they are more morally and spiritually refined than the ways of Torah.
I’ve met many who feel that way. Some turned to Buddhism. Others to atheism. For Rav Kook, the rise of atheism was deeply painful—but also purifying. It came to strip away a distorted, exaggerated fear-based image of God. That’s step one toward a religious revival: unlearning the false god many of us internalized.
Rav Kook believed that both personal and global suffering stem from a confused understanding of God. That’s a powerful idea.
To restore psychological wellness, Freud would seek to identify problems in our sexuality. Adler would probe issues related to our social dynamics. But Rav Kook? He’d want to know: What’s your relationship with God? Do you believe in God? What do you believe about God?
And not just intellectually—but emotionally.
Do you believe in a God who is an angry tyrant, mean and quick to punish? A God who demands constant ego strokes? Rav Kook explains that such images come not from the Torah, but from the yetzer hara—the darker voices inside us.
We must ask ourselves: Are our images of God helping us grow in joy and compassion—or are they making us anxious and small?
This conversation has to begin early and continue throughout life. Just like a child’s concept of love matures over time, our concept of God must develop. Rav Kook even says that if your relationship with God doesn’t bring you joy, then you’re on the wrong path.
There’s a story about someone who told the Lubavitcher Rebbe, “I don’t believe in God.” The Rebbe replied, “The God you don’t believe in—I don’t believe in either.”
A healthy relationship with God should bring joy, connection, vitality, and transformation. People become more refined when they feel awe and love. Experiencing God—like experiencing a sunrise or a symphony—fills the heart and uplifts the soul.
And if we don’t see those changes? Then something in our understanding of God is probably off.
As educators, we must present Hashem in a way that is invigorating, joyful, and empowering. Not just intellectually—but experientially.
You can study chocolate all day—its composition and history—but until you taste it, you don’t know chocolate.
The same is true of God. Psalms (34:9) says: “Taste and see that God is good.” Taste. Experience. That’s the key.
I once met a Christian who said, “The difference between you and me is that you believe in a God of law. I believe in a God of love.” I replied: “I believe in a God of love, too. But a God of true love gives law. Just like a parent who cares about their child and wants them to learn how to take responsibility. The law is born from love, and given for the sake of love.”
That’s what our students need to hear, again and again: “God loves you. God believes in you.”
The problem for many students isn’t that they don’t believe in God. It’s that they don’t believe God believes in them.
And that’s not the kind of God anyone wants a relationship with.
There’s a story about a Russian teacher instructing his students in atheism. “Can anyone here point to God?” he asked. No one could. “So you see—He doesn’t exist.”
One student raised a hand. “Can anyone here point to the teacher’s intelligence?”
Some truths can’t be seen or weighed—but we know they’re real because we feel them: love, inspiration, awe, meaning.
I believe the same is true of God.
We already know God.
We just don’t always recognize that it’s Him.
Our job—as educators, as people of faith—is to help students realize and experience the loving connection they already have with God.

David Aaron is a visionary educator, a master spiritual educator, and a prolific author. Rabbi Aaron is Rosh Yeshiva of Yeshivat Orayta (Jerusalem). His books, which have been published by Random House, Putnam, and others, have reached more than 200,000 people worldwide. He has taught thousands of students and reached millions through appearances on programs including Larry King Live and E! Entertainment.
From The Editor: Fall 2025
The year was 1982. I was studying in Jerusalem for the year and my roommate invited me to join him on one of his visits to an elderly recent immigrant from the Soviet Union now living in an absorption center. When we arrived, I was introduced to the elderly gentleman, who told me that his name was Mr. Morehdin (although I suspected that the name was not his original one). While he had a difficult life in the Soviet Union, having spent time in Siberia, he chose to share with us that day how he survived a Nazi concentration camp. One day a Nazi guard summoned him, having heard that he was Talmud scholar. The guard had been told that there were disparaging statements in the Talmud about gentiles, and even laws discriminating between gentiles and Jews in civil matters.
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The Buddhas of Bamiyan were two giant Buddha statues, each well over 100 feet tall, that survived nearly 1500 years until they were obliterated by the Taliban in 2001. The explicit motive of the destruction was extreme Islamic iconoclasm. Almost as soon as the explosions were broadcast worldwide, I raised the obvious connections to Deuteronomy 12:You are to demolish, yes, demolish, all the [sacred] places where the nations that you are dispossessing served their gods, on the high hills and on the mountains and beneath every luxuriant tree; you are to wreck their altars, you are to smash their standing-pillars, their Asherot you are to burn with fire, and the carved-images of their gods, you are to cut-to-shreds—so that you cause their name to perish from that place!
Troubling Texts or Troubling Troubles with Texts?
In the instruction of Biblical or Rabbinic texts, it is quite common for teachers to experience apparent conflicts between the values arising from the texts and the prevailing values of their students. Teachers may feel torn between their loyalty to Jewish tradition that they are expected to impart and their personal and/or cultural identification with the students entrusted to their care. It is my contention and experience that the sharper or more painful the apparent conflict between the values of a text and the values of students, the greater the educational potential. However, teachers need to carefully consider how their own value-orientational ambivalence is playing a role in the educational dissonance—are we really dealing with “troubling texts,” or are we dealing with troubling troubles with texts?
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Many people view traditional religious and modern critical orientations to Tanakh study as mutually exclusive… Yet, presenting these two approaches as oppositional, with only one holding a claim to the “real” truth, forces students to choose between the curiosity of their minds and the yearnings of their souls, rather than cultivating and nourishing both aspects of their personhood as fully committed Jews living in the modern world. In its best form, Jewish education should involve teaching critical academic and traditional religious perspectives alongside one another, so that students can see the value of both approaches in uncovering the Tanakh’s multivalent meaningfulness and come to embrace the texts of their heritage “with all their hearts, minds, and souls.”
Engaging the Gemara Gap
In my mid to late teens, I became very attached to the study of Gemara. That passion continued for me until, as a twenty-something, I began teaching it to high school students. I soon came to the realization that I did not understand the Gemara in a way that allowed me to successfully transmit its meaning to others. My cultural and religious connection to Gemara had been strong, but not because its contents were fully clear to me. In fact, coming to this realization, I stopped teaching Gemara for a while.Years later, I fell in love with Gemara again. Now, I love learning difficult segments in the Gemara. These are not necessarily morally or ethically disturbing texts. For me, difficult texts are those where meaning-making is not simple; where, as a learner, I will ask: ”What is this Gemara trying to say and why is it here at all?”
A Conversation Across Contexts: A Case for Intertextual Jewish Education
Some Jewish texts are difficult to teach because they demand so much from us and, even more challengingly, our students. They present moral tensions, portray uncomfortable ideas, or raise questions about our faith that sit uneasily with younger thinkers trying to reconcile earlier voices with contemporary values when they feel most comfortable in a space of clear definition. Avoiding these texts can feel easier, but doing so undermines an opportunity for meaningful engagement. When we engage them honestly—balancing yirat shamayim and intellectual integrity—we offer them opportunities for deep learning, not just of content, but of character. I teach both English and Limudei Kodesh at a Modern Orthodox high school.
The King David Hotel Bombing: Eyewitness Accounts as Educational Tools
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The Ephemeral Nature of Difficult Texts
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Using Context and Subtext to Unpack the Text
Teachers of Torah texts in the day school setting are bound to encounter a text that contains content that is difficult to teach. It can be especially difficult when the text seems to be working from a framework of values or interests that are distant from the current moment. Or, it may just be too heavy a lift to explain to students what a particular text or story was trying to accomplish when the students only notice a bothersome turn of phrase. With attention paid to context and subtext, a text that initially seems troubling may show depth that makes teaching it not only possible, but essential. An example of this can be found on Kiddushin 49a-b. The Gemara begins a discussion about how to make sure a man has fulfilled a condition he set regarding his own character traits in order to accomplish the transaction of kiddushin.
Shelo Asani… Navigating Prayer Practices in a Modern Orthodox School
Oakland Hebrew Day School is a Modern Orthodox school that draws from a wide range of religiously diverse families. With our enrollment coming from (and relying on) a diversity of affiliations, our commitment to maintaining our Modern Orthodox identity sometimes creates complications, particularly in the realm of our tefillah practices. Many parents don’t have personal prayer practices, and for parents who do, some use liturgy or have traditions from different denominations. Like many schools, we have a siddur ceremony in the 1st grade in which students receive their own siddurim. As an Orthodox school, we distribute Orthodox siddurim (we have been using the Koren Youth Siddur).
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When addressing morally complex Tanakh texts, middle school educators face the dual challenge of maintaining textual integrity while fostering meaningful student engagement. To meet this challenge, we have introduced “Communities of Inquiry” (CoI), a pedagogical approach rooted in the Philosophy for Children (P4C) movement. These collaborative learning environments allow students and teachers to explore ideas, questions, and ethical dilemmas that arise from complex Tanakh passages. In this framework, students engage in “doing philosophy”—not as an academic discipline, but as a way of thinking that deepens their connection to Tanakh and to the broader human experience.This approach emphasizes philosophy as an active, practice-based discipline.
Struggling with Form and Feeling
Over a delectable meal during Hanukkah in 2012, Professor Gerald Bubis told me about a sermon he had heard at Valley Beth Shalom in Los Angeles. In it, Rabbi Harold Shulweis passionately insisted that kashrut practices must be rooted in ethical consciousness. “The Jewish theology of kashrut is not pots and pantheism,” Shulweis poetically preached from the bimah in 2009. Jerry spoke to me not only as a budding Jewish educator, but also as a future family member, encouraging me to balance halakhic rigor with spiritual depth. He railed against mechanical or performative acts, in all arenas. This was one of our earliest and most memorable conversations. Thirteen years later, while teaching a capstone course in modern Jewish thought to high school seniors at Rochelle Zell Jewish High School, I found myself reflecting on that encounter.
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